Light as a tool that elicits an emotional response. This is the philosophy of the Museum of Modern Showlighting created by Clay Paky, the world’s leading player in professional lighting, and developed by Amapola.
An Italian excellence with more than 90 patents, which exports its products to 80 countries, in its 40 years of activity Clay Paky has lit such prestigious events as the London Olympics and contributed to the concert tours of the top international artistes, from Lady Gaga and Madonna to Bruce Springsteen and Paul McCartney.
Amapola handled the museum project, from the design through to the opening a year ago in Bergamo.
The website offers visitors a foretaste of an original and unforgettable interactive multimedia journey through the 12 highly coloured rooms on the museum route, which even includes a three-dimensional Tony Manero in full “Saturday Night Fever” garb, in a flourish of rotating-head projectors. The tour explores “lighting effects”, technological tools used by lighting designers: light is the protagonist and envelops the viewer in spectacular sequences with a powerful emotional impact.
It is now possible to book visits online, from Italy and abroad, for groups or individuals, with a guide or a multimedia audioguide; at the end of the tour, visitors can leave a selfie or comments in the virtual guest book. Via the website, it is now possible not only to see the museum route but also the entire “MoMS system”, with its showroom, an authentic “technology container” where visitors can enjoy live the spectacular effects of Clay Paky projectors, a multimedia room with materials recounting the history of showlighting beginning in the 1970s, and a bookshop.
“The commission from Clay Paky is one of the most exciting projects we have worked on,” said Amapola CEO Luca Valpreda. “We have designed, created and communicated the world’s first and only showlighting museum, a combination of Clay Paky’s technical excellence, a made-in-Italy success story and the fascinating world of concert tours, theatre, television and leading international events”.
The MoMS project doesn’t stop here. Other innovative programs are being planned to keep the spotlight on this fascinating museum: a virtual visit, development of an application to enable users to program the Clay Paky projectors in the virtual showroom and a second app where users can take part in a variety of “contests” related to the themes covered by the museum.