With Italy RepTrak® 2017, Reputation Institute has provided a snapshot of the 150 companies with the best reputation in Italy. The list is led by The Walt Disney Company, followed by Ferrero and Ferrari. After them come Lego Group (4th place) and Amazon (5th place).
Compared with last year’s ranking, in 2017 the reputation of companies in Italy has risen by 1.2 points. Italians confirm their xenophile leanings: unlike the other main European countries, where preference goes to national companies, in Italy foreign organisations have a better reputation (72.8 points) than their Italian counterparts (68.6).

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