Sustainability, internationalisation, community relations, CSR, video and new media. Amapola is the communication agency that helps your business meet todays new challenges.

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Corporate Social Responsability is effective when communication plays a strategic role
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Taking on the NIMBY syndrome means, first of all, understanding its effects.
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A digital environment dedicated to corporate knowledge sharing. Because “knowledge is the new infrastructure” (Pierre Levy).
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Community relations according to Amapola: putting the enterprise at the heart of the local community (and vice versa)
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TALKING SUSTAINABILITY, the Amapola magazine

Making sustainability real

Making sustainability real

Sergio Vazzoler Obstacles to be overcome and opportunities to be grasped: the role of communication. The year now drawing to a close has seen a further advance in the consolidation and spread of the concept of sustainability, as part of a process that has been...

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How Millennials and Generation Z choose food

How Millennials and Generation Z choose food

The huge cultural (and media) interest in food shines a light on an important fact: taste is only one of the considerations that come into play when consumers choose food. Sustainability, traceability, quality and safety are criteria of growing significance in their...

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Amazon’s Big Opportunity: Transparency In Sustainability

Amazon’s Big Opportunity: Transparency In Sustainability

Kara Hurst, Amazon's sustainability executive Tom Murray Over the past few years, Amazon’s sustainability team has been busy setting ambitious goals on renewable energy, making their voice heard on smart environmental policies, and leveraging their expertise in...

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Does sustainability communications have to be so boring?

Does sustainability communications have to be so boring?

In the earnest, fact-based world of sustainability communications there is no room for spin, but companies need to be brave enough to talk about failure. Robin Hicks Companies hate talking about their failures, especially when it comes to sustainability. But being...

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“Sustainable” Italians drive more than one point of GDP

“Sustainable” Italians drive more than one point of GDP

The identikit of the new customer on the Italian market is drawn with a green pencil. The findings of a Eumetra/Lifegate survey leave no room for doubt. The green customer is aged between 18 and 34, is a high-school or university graduate, and, far from being alone,...

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Organic food. Why does it cost so much more?

Organic food. Why does it cost so much more?

Are we sure that the fact that an organic peach costs up to 7 times as much as a conventionally grown peach is simply a question of higher quality? According to the Bologna Chamber of Commerce’s weekly price list, updated on 24 August 2017, organic peaches are sold at...

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Milk, when will we have a sustainability standard?

Milk, when will we have a sustainability standard?

The dairy sector is a sort of two-faced Janus for the Italian economy. While exports are flourishing, domestic consumption is sluggish, for a number of reasons. A study by Agrifood Monitor presented at the Cibus Connect tradeshow in Parma shows that establishing a...

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Crisis communication when natural disasters strike

Crisis communication when natural disasters strike

On 16 March, Sergio Vazzoler was a guest of Ferpi Triveneto for a discussion with Stefano Martello about communication and natural disasters, as part of the event “Crisis communication when natural disasters strike. Models and opportunities”. The day was organised by...

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Exploring the fascinating world of make-up with Gi Picco’s

Exploring the fascinating world of make-up with Gi Picco’s

Cosmoprof, the leading Italian tradeshow for the cosmetics industry and professional beauty operators, was held a few days ago in Bologna. The Amapola agency was there too, at the side of Gi Picco’s, one of Italy's leading producers of cosmetics and decorative...

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