Sustainability, internationalisation, community relations, CSR, video and new media. Amapola is the communication agency that helps your business meet todays new challenges.

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Corporate Social Responsability is effective when communication plays a strategic role
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Taking on the NIMBY syndrome means, first of all, understanding its effects.
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A digital environment dedicated to corporate knowledge sharing. Because “knowledge is the new infrastructure” (Pierre Levy).
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Community relations according to Amapola: putting the enterprise at the heart of the local community (and vice versa)
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TALKING SUSTAINABILITY, the Amapola magazine

A new video feature on CSR tools

A new video feature on CSR tools

Are corporate voluntary service projects worth it? To examine this question, we’ve created a video feature as part of our "Social Responsibility and Relationship Tools" season. Sergio Vazzoler analyses the opportunities associated with this CSR tool, but explains...

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Why and how to draft a social report [VIDEO]

Why and how to draft a social report [VIDEO]

Writing a social or sustainability report is an exercise many organisations undertake – indeed, it is now compulsory for large companies – but does it work? What objectives should be set and how should the document be structured? Alberto Marzetta takes a look at ways...

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Territories, communities, companies [VIDEO]

Territories, communities, companies [VIDEO]

To be competitive today, companies have to think about more than productivity and financial performance, because, increasingly, markets are influenced by reputation. Organisations have to open up, engage stakeholders and include the territory in their strategies and...

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TAP or PET water? Plastic pollution is a dramatic reality

TAP or PET water? Plastic pollution is a dramatic reality

The problem today isn’t drinking water from plastic bottles. It’s the plastic bottle in your glass of water. The findings of the Orb Media study, supervised by the Minnesota School of Public Health, say that now plastic is everywhere. There is no longer any point even...

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Hewlett Packard’s Mission to Eradicate Illiteracy in India

Hewlett Packard’s Mission to Eradicate Illiteracy in India

Jan Lee Hewlett Packard knows a thing or two about poverty in India. It’s been at the forefront of an effort lately to eradicate illiteracy in India’s small towns, where residents often suffer from a cyclical challenge of poor access to education, limited job options...

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Benefit corporations: looking beyond profits

Benefit corporations: looking beyond profits

After the USA, Italy is the second country in the world to have introduced – in January 2016 – the benefit corporation: a new type of corporate legal status for a company whose corporate object, in addition to profit, is to have a positive impact on society and the...

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“Our” 2016 CSR IS Show

“Our” 2016 CSR IS Show

An opportunity to meet up and exchange views, the CSR & Social Innovation Show held in Milan on 4-5 October saw Amapola involved in a series of events, covered live on our social channels and here on our website, with the thoughts of Alberto Marzetta and the video...

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Amapola guest appearance on the Radio Gold webtv

Amapola guest appearance on the Radio Gold webtv

Amapola was a guest of the Radio Gold webtv, which has just flanked the historic radio channel with a video channel for even more effective reporting on events in the province of Alessandria. Sergio Vazzoler was interviewed for Brain Factory, an economic program that...

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