Open Day, live an experience” is not just the title of the new video clip in the season “Social Responsibility and Relationship Tools”, it’s also a concrete suggestion about how a company should approach this particular communication tool.

As Sergio Vazzoler explains, if an Open Day is well planned it can offer tangible benefits: for the company, it improves the internal climate and strengthens the sense of belonging and people’s pride in showing what they do. For visitors to the Open Day, it is an opportunity to learn about the company’s products and technologies, and, above all, to experience the passion and dedication of the people working there. There is no better channel than this to transmit corporate values.