After the Piemunto project to promote the piedmontese milk supply chain jointly with mass merchandisers and the entry of Coop as one of the major distributors supporting the project, the regional councillor for agriculture announced a similar initiative to promote and support the piedmontese rice supply chain.

Now, the signature on 20 July of the inter-ministerial decrees by the Minister for Agriculture, Maurizio Martina, and the Minister for Economic Development, Carlo Calenda, makes it compulsory to indicate the origin of rice and cereal for pasta, hopefully setting the stage for a rice equivalent to Piemunto.

“We had been pressing for this very important step for some time, and now it has come about,” commented the regional councillor for agriculture, Giorgio Ferrero.

“For months we have been stressing the need for obligatory provenance labelling, and putting the matter on the agenda of all local and national discussions,” adds Ferrero. “The ministries’ decision to take action ahead of the European Union has highlighted this urgent need. It may not solve the question definitively, but it is certainly a huge step forward. Together with the modernisation of contractual agreements and the renewed promotion of our rice – questions I also emphasised in recent letters to industrialists and mass merchandisers – this could be an innovative turnaround for rice growers and give new impetus to our production on national and international markets.”

Special attention will be given to supporting the only certified place of origin product in the Piedmont rice supply chain, rice from Baraggia. This rice is obtained from rough or brown rice, polished rice and parboiled rice. The DOP label has been granted to the following varieties of Baraggia rice: Arborio, Baldo, Balilla, Carnaroli, S.Andrea, Loto and Gladio.

DOP “Riso di Baraggia Biellese e Vercellese” is grown, harvested and processed in the Italian provinces of Biella and Vercelli.