The new video, another chapter in the collaboration between Amapola and Confindustria Alessandria, the association of industrialists in the Alessandria area, is online.
After collecting a series of accounts from local business people and residents to investigate mid-term growth scenarios and interviewing industrials from the Alessandria and Asti areas on the recovery of small-scale industry, this time Amapola has gone into the factories, listened to the noise of the production chains and warehouses, experienced the aromas of the local food and wine, observed the men and women at some of the leading companies in the province of Alessandria.
To narrate the excellence of Alessandrian enterprise, the passion that inspires so many industrialists and the commitment of the people who support them, through Confindustria.

Four days of filming, dozens of hours of footage, ten industrial locations and two weeks of editing. These are the numbers behind the video, directed by Stefano Belviglieri, and officially presented by Confindustria Alessandria a few days ago as a sort of business card for the association.
Confindustria Alessandria has been at the service of work and enterprise since 1903. Today, it has more than 500 corporate members, for a total of 24,000 employees.
Two and a half minutes of video recount this universe: the region, the sense of belonging to a community, the pride in an important industrial story and the desire, today, to rediscover that story and create new opportunities for growth.

The video was coordinated by Sergio Vazzoler. It was filmed by Lucio Laugelli, and edited by Manuele Quartuccio.
Some aerial shots were filmed using a drone, controlled by Danilo Rossini.
The music is from an original score composed by Giacomo Franzoso.