The new tool is designed to help the Network share its initiatives and, above all, provide a channel for its associates and their projects, in line with its mission of acting as a competence development laboratory and a sustainability promotion and testing centre.
Amapola deployed its teams of professionals on the project: its communication specialists identified messages, briefed interviewees, produced the interviews and edited the scripts; its videomakers created the images and editing, supervised by director and producer Stefano Belviglieri, who has many years’ experience in television (La7, Rai2, Italia 1, Rete 4).
The editorial plan envisages regular publication of interviews with associates, reports on events in which the Network plays a key role, interesting videos on sustainable development. The channel opens with a playlist of six videos on the launch of the European Network of CSR Professionals at the recent CSR and IS Show and continues with an interview with the secretary general Stefania Bertolini on the tenth anniversary of the association of CSR professionals. This important event will be celebrated on 1 December 2016 with a special event.
Best wishes to the Network. The video report on the meeting will be published soon!