Writing a social or sustainability report is an exercise many organisations undertake – indeed, it is now compulsory for large companies – but does it work? What objectives should be set and how should the document be structured?

Alberto Marzetta takes a look at ways to transform a document-drafting project into an effective communication and relationship-building tool which, with the help of specific instruments such as “the open laboratory”, enables organisations to achieve important goals and create economic, social and environmental value.