Communication is effective if: it stems from listening, it creates a relationship, it refers to behaviour and direct experience.” Amapola partner Sergio Vazzoler was talking to a packed room of young farmers taking part in the educational project promoted by Coldiretti Alessandria.

On Tuesday 8 November the theme for the evening was the “2.0” world, in other words, the universe of social media: the opportunities as well the pitfalls of the network.

In the last few years, agriculture has woken up to the great potential offered by the web, but care must be taken because the risk of “public exposure” is very high today.
Transparency and clarity are essential for messages and images, so that everything reaches the consumer directly, without filters.
Millions of consumers surf the net.
On Facebook alone, 20 million Italians are active on a daily basis, people look at their mobile phones 150 times a day on average, and in 2019 video content will account for practically 80{f94e4705dd4b92c5eea9efac2f517841c0e94ef186bd3a34efec40b3a1787622} of communication.

During the evening Sergio Vazzoler provided his audience with talking points and practical tips on how to approach the constantly changing world of social media and recount the revolution taking place in food and agriculture Made in Italy, where young farmers are the undoubted protagonists.