Amapola partners with CiviSmart to deliver clear, strategic communication
A new project to strengthen brand identity, market positioning and meaningful stakeholder relationships.
Amapola continues to grow its presence in the infrastructure and energy transition sector with a new collaboration alongside CiviSmart – the Italian platform promoted by Patrizia Infrastructure, a global asset management company specialising in sustainable infrastructure. CiviSmart supports energy efficiency, digital infrastructure and smart city development in the public sector.
The company was created through the integration of three well-established Italian firms in the public lighting space – Selettra, Ottima and Atlantico – and is now a national player in the sector. It manages over 380,000 lighting points across 200 municipalities and leads advanced projects in NZEB (Nearly Zero Energy Buildings) and integrated public building management. Through a centralised digital platform, CiviSmart coordinates interventions across Italy, optimising both innovation and investment. The company plays an active role in driving the energy transition and supporting the European Green Deal, offering integrated solutions that enhance energy efficiency and urban quality of life.
Amapola will support CiviSmart in consolidating its market presence and strengthening its positioning through an integrated communication strategy. The goal is to foster internal engagement, enhance brand visibility and build effective dialogue with stakeholders and public institutions.
Strategy and tools to support brand growth
The project includes a multi-level communication plan. Internally, we will launch a monthly newsletter for employees to reinforce company identity and cohesion. Externally, we will manage CiviSmart’s LinkedIn presence with a targeted editorial plan and support strategic campaigns. Press office activities will play a central role in boosting brand awareness through media releases highlighting key initiatives and new partnerships.
Stakeholder engagement, events and sector positioning
A key component of the project will be strengthening relationships with public institutions and strategic stakeholders to create new synergies and growth opportunities. Throughout 2024, Amapola will support CiviSmart’s participation in major national events on smart cities and green transition – including the ANCI National Assembly. We will also help to amplify visibility around the company’s involvement in sustainability initiatives.
This collaboration confirms Amapola’s strong track record in supporting organisations working toward sustainable urban transformation – a sector where clear, accessible communication is essential to building trust and public engagement. It’s a commitment that continues to shape everything we do.
