HOW WE BECAME A BENEFIT COMPANY
We made the big move in November 2021.
The decision had been brewing for a while. Sustainability is our daily bread, we said, we provide services to help organisations and companies achieve change and a commitment to the common good is something we all share at a personal level. So let’s put our money where our mouth is.
We wanted to do it well, in a way that would reflect who we are and how we approach life in general, and the life of the agency in particular. Every Amapoler was involved in defining our common benefit objectives. We talked, we exchanged views, we told each other which areas we were particularly interested in… and yes, we argued about it too!
And the result?
Eleven benefit objectives (we may have gone a little over the top …), which we introduced into our articles of association.
An Impact Board, a “political” decision
Every benefit corporation has an impact officer. We decided to give ourselves an entire board. Under the articles of association, the Amapola Impact Board consists of “from 3 to 7 members and is renewed in whole or in part every three years”. Its members may be employees, consultants or even external stakeholders. The basic requirement: you must be 35 or under.
Why did we decide to overturn the conventional hierarchical thinking and make our youngest people responsible for our common benefit goals?
The best answer would be: why not? The younger generations can and must take the lead, especially when their future is at stake, and they have the skills to do so. Too often, although we say “the future belongs to the young”, decision-making continues to be in the hands of generations who – all things considered – have failed in terms of social innovation and environmental protection.
So, under our articles of association, at Amapola the youngest people decide how to manage our commitment for the common good. And they also are responsible for our annual reporting.
Here are our goals as a benefit company, taken directly from our corporate object.
To contribute constantly to the spread and promotion of the sustainability culture, environmental communication, the sustainable and circular economy and the common good, through proprietary and/or third-party information channels.