The first Carrefour Italia Sustainability Report. Graphics by Amapola
Less plastic packaging and fewer emissions, action to combat food waste, donations to charities, employee well-being projects. The first Sustainability Report from Carrefour Italia is a further consolidation of the company’s social and environmental sustainability journey and highlights the local dimension of sustainability. Amapola is handling the visual and graphics design project: the agency confirms its positioning as a reference for sustainability reporting and strengthens its ties with the food and mass merchandising sector.
A sustainable supply chain
The Carrefour Group has more than 1,450 sales outlets in 18 Italian regions, over 16,000 people and close ties with the communities and territories in which it operates. The company considers sustainability a strategic growth lever and undertakes to promote cultural change with a positive impact, through a range of projects, including the CSR and Food Transition Index, which measures the company’s transition to a sustainable business model.
At the heart of Carrefour’s sustainability commitment is the awareness that, as a strategic link between the world of producers and suppliers and the world of consumers, it occupies a privileged position in the supply chain. This is the basis for its 4-pillar strategy (products, sales outlets, customers, collaborators) and the goal of achieving the food transition for everyone. An ambitious project that takes the form of daily action to engage all stakeholders on the road to greater sustainability.
The Amapola project for Carrefour Italia’s first Sustainability Report
Supporting a company like Carrefour, the leading player in the dynamic cutting-edge food market, provided us with a stimulating challenge to deploy our skills in sustainability reporting. We handled the creative concept and style project for the document, creating the cover and the template for the inside pages, with attention to the company’s brand identity. The visual solutions focus on the reasoned use of charts, infographics and tables for easier reading and an intuitive understanding of the content. Significant space is devoted to photographs and people’s faces to emphasise the importance of the human and social factor in the organisation and create empathy and friendliness. The clean simple style of the visual-graphics project accompanies readers through the report, ensuring accessibility to reach stakeholders effectively.
«The food and mass merchandising sectors are on the front line in the sustainable transition,» comments Amapola partner Alberto Marzetta, who is leading the project. «Companies like Carrefour are in a position to have a profound effect on the entire supply chain, triggering a change across the board, from producers to consumers. For this journey to be really authentic, it has to be reported transparently and shared with all stakeholders through correct, strategic and engaging communication. This is the direction taken by Amapola projects: our work method is based on simplicity, participation and a concrete approach.»
