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Sergio was born in 1973 and his hair began turning grey at the age of 13: a distinguishing feature that, together with other life events, forced him to an early maturity. This was not matched, however, in his sentimental life: he married only in 2011 and became a father in 2016. This alternation of sudden crescendos with slower tempos makes his style indisputably jazz.
He graduated in Communication Science in 1997, on the first course on the subject at Turin University.
Having begun working in journalism and PR while at university, Sergio began his professional career in 1998 at Red Hot Peppers, a Milan-based communication and public affairs agency.
In 2000 he joined the MR & Associati Comunicazione institutional and political communication agency, becoming a partner in 2005. At MR he coordinated public, environmental communication and digital PR activities, with a specific focus on local community and local government relations.
Key projects included editorial planning and coordination of social reports, sustainability reports and term-of-office reports, web monitoring (for clients including the Presidency of the Italian Republic) and communication management for construction sites and infrastructure of national importance.
Sergio joined Amapola in 2011 as a senior consultant, later becoming a partner, and has played a decisive role in building the agency’s specialisation in sustainability.
He is member of FERPI Italian public relations federation. He is also author of numerous articles and seminar papers on environmental communication, CSR and crisis communication. Together with Stefano Martello, he’s curator of two volumes edited by Pacini editore about environmental communication (Il libro bianco della comunicazione ambientale and L’anello mancante. La comunicazione ambeintale alla prova della transizione ecologica).
He has lectured on these subjects for more than 10 years.