ROQUETTE, A STORY OF INNOVATION AND SUSTAINABILITY

In 2022 Roquette Italia celebrated the 60^th anniversary of its Cassano Spinola factory, one of the most important industrial locations in the province of Alessandria and the second-largest of the French multinational, a leading producer of ingredients for the food and pharmaceuticals industries.

The anniversary was an opportunity to tell the Roquette Italia story ‒ a tale of innovation and sustainability, value created and shared, relations and continuous dialogue with the local community – and also to imagine the Roquette of the future, and strengthen ties with stakeholders. The company is moving towards sustainable circular development, taking its inspiration from its contact with the land and developing cutting-edge responsible production models in all the markets it serves: food, pharmaceuticals, cosmetics, manufacturing and nutraceutics.

A 60th anniversary celebration with visits by management and a Family Day

The event took the form of a two-day celebration involving all Roquette Italia employees. The first day also included an important internal meeting attended by managers from the French parent and an award-presentation ceremony for employees with 10, 25 and 35 years of services and for top students from local schools. On the second day, the factory opened its doors to employees and their families for a Family Day with activities including virtual visits to the production floors and tastings of products prepared with Roquette ingredients – all made from sustainable healthy vegetable protein.

Amapola assisted Roquette Italia with the event organisation and communication materials. Its services covered the planning stage, internal communication and employee engagement, production of communication materials (a special new logo and tagline, internal newsletters, flyers, posters) and support for local media relations. The agency also produced all the videos on the factory departments: a narration tool that uses the faces, voices and accounts of the protagonists to eliminate distances.

In this way, the 60th anniversary event became a vehicle to strengthen internal and community relations, to highlight the company’s commitment to sustainability and innovation, and to engage Roquette employees.