INTEGRATED COMMUNICATION

THE CLIENT

Universal Robots

THE CHALLENGE

To consolidate brand awareness, positioning and relations with the market, customers and influencers.

SERVICES

implemented for the success of the Project
INTEGRATED COMMUNICATION STRATEGY FOR THE LEADING PLAYER IN ROBOTICS

Amapola has been a partner of Universal Robots Italia (the Italian subsidiary of the Danish company that ranks number one on the collaborative robots market) since 2017: it manages the company’s annual communication plan and strategy to consolidate its positioning, values and business, and develops individual projects from original concept to production, which are then optimised through omnichannel solutions:

  • planning and management of advertising in industry media
  • social media management
  • production of content for product materials, marketing tools, technical editorial projects (e-books) and the corporate blog
  • Italian media relations and digital PR, in coordination with the Danish HQ
  • coordination of events and tradeshows in Italy, product launches and press meetings
  • organisation of presentation events for the Italian office
  • production of multilingual video, reportages, interviews and showreels

The harmonisation of each initiative with the Universal Robots communication ecosystem amplifies its effectiveness, thanks to the synergies created by an integrated strategy. The results confirm the success of the partnership, with a year-on-year improvement in the company’s visibility KPIs: publications (more than 400 a year), interviews (26 in 2019), 6 tradeshows and 18 events and workshops.

Communication in the automation and manufacturing industry sector is one of Amapola’s areas of specialisation, where it uses a content approach designed to highlight the sustainability of companies active in collaborative technological solutions that use the links between human skills and machine capabilities, paving the way for “industry 5.0” (a definition coined by Universal Robots).

TEAM LEADER

The project manager

Alberto Marzetta
Contact him via e-mail

Guido Ruffinatto
Contact him via e-mail

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PROJECTS

that use these services
ROQUETTE ITALIARoquette Italia’s 60th Anniversary

ROQUETTE ITALIA
Roquette Italia’s 60th Anniversary

Randstad Italia  2022 Integrated Report

Randstad Italia
2022 Integrated Report

Gruppo CAPBilancio di sostenibilità 2021 e immagine coordinata

Gruppo CAP
Bilancio di sostenibilità 2021 e immagine coordinata

Sofidel  2022 Integrated Report

Sofidel
2022 Integrated Report

Gruppo Autosped G  Rapporto di sostenibilità 2022

Gruppo Autosped G
Rapporto di sostenibilità 2022

ACQUEDOTTO PUGLIESEReport Integrato 2020 e Integrated Reporting

ACQUEDOTTO PUGLIESE
Report Integrato 2020 e Integrated Reporting

ACQUEDOTTO PUGLIESEIntegrated Report 2019

ACQUEDOTTO PUGLIESE
Integrated Report 2019

SOLVAY2022 Open Day

SOLVAY
2022 Open Day

L’OREALSustainability Week

L’OREAL
Sustainability Week

LA FILIPPARapporto di sostenibilità Ed. Speciale 2020-2021

LA FILIPPA
Rapporto di sostenibilità Ed. Speciale 2020-2021

EF  Sustainability Bootcamp

EF
Sustainability Bootcamp

Universal RobotsIntegrated communication

Universal Robots
Integrated communication

ROQUETTE ITALIAFabbrica sostenibile 2021

ROQUETTE ITALIA
Fabbrica sostenibile 2021

Gruppo CAPSustainability report 2020

Gruppo CAP
Sustainability report 2020

UNIVERSAL ROBOTSStati Generali della Robotica Collaborativa e Carta delle Idee

UNIVERSAL ROBOTS
Stati Generali della Robotica Collaborativa e Carta delle Idee

Michelin50° anniversary

Michelin
50° anniversary

Luxoft Evento di inaugurazione sede di Torino

Luxoft
Evento di inaugurazione sede di Torino

Centrale del Latte di Alessandria e AstiBrand identity

Centrale del Latte di Alessandria e Asti
Brand identity

RANDSTADWithout Borders

RANDSTAD
Without Borders

Acque BrescianeStakeholder roundtable and Riflessi magazine

Acque Bresciane
Stakeholder roundtable and Riflessi magazine

Roquette ItaliaIl libro-anniversario per i 60 anni

Roquette Italia
Il libro-anniversario per i 60 anni

La FilippaThe happy landfill

La Filippa
The happy landfill

Sustainability MakersNew Brand Identity

Sustainability Makers
New Brand Identity

MICHELINThe sustainable factory

MICHELIN
The sustainable factory

ACSM AGAM AMBIENTELa terza linea del termovalorizzatore di Como

ACSM AGAM AMBIENTE
La terza linea del termovalorizzatore di Como

EuromacFabbrica Sostenibile 2022

Euromac
Fabbrica Sostenibile 2022

Acque BrescianeGiornata provinciale dell’acqua

Acque Bresciane
Giornata provinciale dell’acqua

Centrale del Latte di Alessandria e AstiPackaging desing and Advertising

Centrale del Latte di Alessandria e Asti
Packaging desing and Advertising

Social Value ItaliaAdotta Una Buona Pratica

Social Value Italia
Adotta Una Buona Pratica

Evaneos  Relazioni pubbliche e ufficio stampa

Evaneos
Relazioni pubbliche e ufficio stampa

TELENERGIACommunication for district heating

TELENERGIA
Communication for district heating

Gruppo AllaraPrimo rapporto sociale e ambientale

Gruppo Allara
Primo rapporto sociale e ambientale

CEM AmbienteEvento partecipato e stakeholder engagement

CEM Ambiente
Evento partecipato e stakeholder engagement

ASSOCHANGE  Piano di comunicazione istituzionale

ASSOCHANGE
Piano di comunicazione istituzionale

ALLPLANVOICE OF THE CUSTOMERS

ALLPLAN
VOICE OF THE CUSTOMERS

QFPVideo Tutorials

QFP
Video Tutorials

Centrale del Latte di Alessandria e AstiCommunicating the short supply chain

Centrale del Latte di Alessandria e Asti
Communicating the short supply chain

L’ORÉAL ITALIACitizen Day 2021

L’ORÉAL ITALIA
Citizen Day 2021

L’OREALCitizen Day

L’OREAL
Citizen Day

Gruppo CAPSustainability engagement campaign

Gruppo CAP
Sustainability engagement campaign

ClaypakyCompany museum

Claypaky
Company museum

SALONE DELLA CSR ISThe Amapola interviews

SALONE DELLA CSR IS
The Amapola interviews

SICC2019 world conference

SICC
2019 world conference

CSR Manager NetworkVideo storytelling

CSR Manager Network
Video storytelling

Achab GroupCorporate training

Achab Group
Corporate training

OlivettianiOnline community

Olivettiani
Online community


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    progetti di sostenibilità Amapola